30 "to do" steps before starting your photography business

It is easier than ever before to start a photography business. With the availability and relatively low price of DSLR cameras combined with the fact that taking photos (mostly with our phones) has become an intricate part of our everyday lives, the barriers for entry into the "business of photography" are relatively low.

The process of being interested in photography, buying a camera, learning the ins and outs of exposure, composition and subject matter is different for every single photographer out there. There is no one "right way" to go about any of it. We all have different journeys and not all of those journeys lead into businesses. 

This list is meant essentially for those who are learning photography or have already been doing photography for a while and are interested in turning it into an actual business that is profitable. 

I distinctly remember when I first started in my own journey and scoured the internet for resources on how to actually "start" this thing that was to be Cinnamon Wolfe Photography. I never really found an all inclusive resource with helpful tips all in one place.

That is the problem this list is meant to solve! 

 
 

HOW DO I START MY PHOTOGRAPHY BUSINESS? 

You don't necessarily have to do ALL of these before you actually CALL yourself a photography business. Some of these are important to do beforehand and some of them can be done within the first year of your business. 

****They also don't have to be done in any particular order. They are just things you should be conscious of as you move forward into your business.. 

I will say that some of these really SHOULD be done at least before you start accepting money or charging people money for your services. I think it's an important distinction to make when we get into the muddy waters of hobby vs. business. To help understand where I am coming from here is how I categorize things in my mind to help make sense of all this: 

HOBBY:

If you photograph for free or just for fun (no money is changing hands) your photography is a hobby

HOBBY/BUSINESS: 

If you photograph on the side or part time but you charge people money you really have transitioned into business although some will still refer to it as a "hobby". 

BUSINESS:

If you photograph for a living, you have totally transitioned out of hobby and have a business. 

Is it just me or is the word HOBBY looking really weird about now?

So what sorts of things need to happen before or during your transition into an actual business?

Here are the first 15 steps that you need to happen either before you start charging people money or need to be done within the first 6mo of your business. 

1 | Register for an EIN number

2 | Register with your state/city

3 | Get set up to pay sales tax appropriately

4 | Open a business checking account

5 |  Get Insurance

6 | Understand exposure

7 | Create a website

8 | make sure you have a contract

9 | Formulate a business Plan

10 | Image Delivery - how will you deliver images? 

11 | Learn and understand Lightroom

12 | Know what you are doing with lighting

13 | Offer discounted portfolio sessions for friends and family for practice

14 | Decide on your business name and get a logo

15 | Learn how to use Back button focus

16 | Create a business facebook page

17 | Create a business instagram

18 | Invoice - how will you take payment?

19 | Decide what products you will sell

20 | Create a file system for images and back up plan

21 | Rent lenses instead of buying

22 | Read “The E-Myth” by Michael Gerber

23 | Reach out to a few photographers you admire and ask to 2nd shoot

24 | Learn as much as possible about posing

25 | Invest in a backup camera boyd

26 | Join a local photography group, like Rising Tide Society

27 | Decide on a client management system

28 | Attend an in-person workshop or training

29 | Find another photographer in your area and trade for professional headshots

30 | Continually write down and follow up on your goals every 3 mo, 6 mo and yearly